Tuesday, July 18, 2017

Controlling the Narrative: It Falls Apart Because Your Story is Bullshit

I've always had a distaste for Public Relations, or anything officially labeled "marketing material," for that matter.To me it's always been about selling something, be it a product, a persona or simply an idea, and truth gets polished, tainted and eventually lost in the process...

Public Relations (i.e. marketing) is all about controlling the narrative. And how do you "control the narrative?"

By lying your fucking ass off, over and over and over ad infinitum until the lie sticks and gets reprinted as generally-accepted fact.

I admire those that have such a knack for pulling it off, though I tend to lose that admiration over the course of peeling back each consecutive layer of abject bullshit. You spend enough time pulling back layers and you develop an inclination to just give up. On everything.You give up on one bullshit pie, it becomes easier to give up on the next, and before you know it, you're swimming in soul-killing cynicism.

Anyone attempting to control the narrative is just a salesman who themselves have given up on objectivity and truth and integrity and humanity. It doesn't matter what you're selling, whether that's a cause or a service or political spin; you're as hollow as the calories in a corndog.

Eventually, whether it's an hour or a week or millennia, your story will fall apart. That's because your story is bullshit. People are generally dumb, but they will figure it out eventually.

Yes, I get it. Everything is layered and hidden behind lies. There's no escaping it. The whole Goddamn thing is built on a farce; the whims of a madman with no regard for objective reality.

It makes "everything" more palatable, because when you dig down deep enough, the unbearable-ness of being is too much to swallow.

So why am I writing this? Well, I believe it's because I'm trying to control the narrative...you know, the one that reads "if you don't write, you'll never write, so write, you sad sack of crap."

Short rant done. Until tomorrow.


Mission Not Accomplished.

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